The continuous effort to galvanize business tourism in Abu Dhabi, the capital of United Arab Emirates, is playing off.
Strategic investment in infrastructure and pampering luxury tastes of the international meeting industry has led to a drastic boom in the number of events being held in the emirate every year. Forecasts from the Abu Dhabi Tourism and Culture Authority suggest that the MICE market would double in value by 2020 to reach almost $1.4bn, with the segment earmarked to play a significant role in Abu Dhabi’s overall economic expansion.
Role of Abu Dhabi Convention Board
The Abu Dhabi Convention Bureau organically drives and supports the promotion of business events and incentive tourism throughout the emirate. It efficiently, effectively and transparently works with the stakeholders of tourism industry towards the universal goal of establishing Abu Dhabi Convention Bureau assists global meeting planners and event organizers acting as a one-stop shop offering knowledge and planning services to the best of its ability. Needless to mention, Abu Dhabi has significantly expanded its business travel market in recent years, particularly the meetings, incentives, conferences and exhibitions segment.
Why Abu Dhabi
Abu Dhabi, arguably one of the world’s most exciting new tourist hotspot and also the fastest growing international business hub, Abu Dhabi welcomes everyone with the unique Arabian hospitality. So, whether you want to thrill your delegates with a ride on the world’s fastest roller coaster at the expansive Ferrari World Abu Dhabi – the world’s largest indoor theme park – give them a genuine feel of Arabia with a trip to the enticing Oasis City of Al Ain, the emirate’s heritage heartland, or the majestic Liwa Desert, the entrance to the famed Empty Quarter, the world’s largest uninterrupted sand mass with some of the tallest sand dunes on earth – the options are as diverse as the terrain.
Figures released by the Abu Dhabi Tourism & Culture Authority or TCA Abu Dhabi highlight why business tourism currently accounts for approximately 70% of Abu Dhabi’s hotel guest profile, with 10% of this emanating from the MICE segment. The first quarter report revealed that hotel guest arrival from GCC rose by 30% in the first three months and the GCC guests delivered 131,416 guest nights during this period.
Future of Abu Dhabi meetings industry
While Dubai has it goals for 2020, the Abu Dhabi Convention Bureau has a clear target for 2018. The bureau wants to be listed among the ICCA’s annual rankings of the busiest association meetings cities. To that end, the team has been bidding for, and securing, international and regional business events. Last year, Abu Dhabi was named among the top 100 busiest global meeting destinations.
The UAE capital is now ranked alongside other major MICE cities including: Atlanta, Georgia; Brasilia and Perth, Australia; and higher than established global hubs such as Las Vegas in Us and Cologne in Germany. To reach its 2018 goal, the Abu Dhabi Convention Bureau is aiming for eight major business wins this year and a total of 10 wins during 2015. The business events are set to open curtains in Abu Dhabi include:
May: SPWLA (The Society of Petrophysicists and Well Log Analusts); May 18-22
June: IATA Slots 2014; June 10-12
October: Abacus Conference
October: International Pipeline and Offshore Contractors Association (IPLOCA); October 13-17 at The Ritz Carlton Abu Dhabi Grand Canal
October: Global G.A.P. summit; October 27-29 at Jumeirah at Etihad Tower
December: DRV 1000 German Travel Trade Industry Delegate; December 3-6
March: World Congress Health on Tobacco; March 17-21
April: Ecocity World Summit ADNEC; April 9-11
April/May: Asia Pacific Cardiology and the World Congress of Echocardiography and Allied Techniques; April 29-May 2
October: WAZA 70th Conference of World Association of Zoos and Aquariums in Al Ain
Recent figures of Abu Dhabi Hotel Industry
According to the reports filed by international data analyst, STR Global, although the average occupancy in Delhi is at 79.8 percent compared to 67.4 percent in Abu Dhabi in 2013, event organizers might be forgiven for thinking it was a buyers’ market in the UAE capital. Abu Dhabi hotels started 2014 with a bang, recording a 36 percent increase to reach 77 percent and average room rate up to AED462, a rise of two percent.
Although Dubai is recognized a the honey pot of the meeting organizers in UAE, Abu Dhabi is offering some of the best budget venues that serve the taste of opulence and state-of-the-art infrastructure. Moreover, in the first quarter passenger traffic was up 15 percent at Abu Dhabi International Airport. New hotels report high occupancy, particularly last month with the St. Regis downtown around 65 percent and the Ritz-Cariton ‘in the early 70s’.
Thai Airways, Jet Airways, Qatar Airways, Air India, SpiceJet and Emirates are has flights to Abu Dhabi from all metropolitan cities in India and other countries.
Fortune Plaza Hotel, Fortune Classic Hotel Appartments, Pricess Ai Tower and Elite Classic are the hotels which resides near to the Abu Dhabi Airport. Use the search window to Book your accommodation.
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